UK · Egypt · Mauritius

Matthew
Buzza

Founder of The Portal People. I build connected B2B systems for manufacturers, distributors and wholesalers whose businesses depend on accurate pricing, ordering, account visibility and reliable integration with the systems they already use.

1986 First day
in technology
38 Years of IT
depth
42 Team built
in Mauritius
4th Year Building The Portal People
platforms clients rely on daily
Work

The same instinct.
different systems.

Connected B2B platforms for manufacturers, distributors and wholesalers. We integrate the back-office systems clients already rely on with customer-facing ordering, account visibility, pricing and workflows that hold up in real business conditions.

Thirty-eight years in IT: hardware, networks, business software, and integration architecture. A decade spent running operational teams in Egypt and Mauritius before The Portal People existed. Now into our fourth year, with platforms clients continue to rely on every day.

Most of the businesses we work with are privately owned UK SMEs. They do not have the luxury of treating systems as experiments. Decisions affect real cashflow, real people, and often the owner directly. The work is usually about helping those businesses use their systems properly so they can compete without enterprise-scale budgets.

Matthew Buzza
Capability

Account intelligence, not just a portal.

One client has run the entirety of their turnover through the platform since 2018. That isn't really a case study. It's what happens when a platform becomes part of how a business actually runs.

The Portal People grew out of that earlier work. We connect the systems clients already depend on to customer-facing B2B platforms, including legacy platforms, modular business software and modern API-ready systems.

The work has to hold up every day: pricing, ordering, account visibility, workflows and the operational details that sit close to revenue.

Approach

Clarity before complexity.

I don't start with a specification for the sake of it. We start by understanding where the friction actually sits in the business: accounts, warehouse, sales desk, integrations, customer experience. Between my technical director and me, we've seen enough versions of these problems that it rarely takes long to identify what really needs doing.

Principle

Helpful before impressive.

Part of good systems work is helping people understand what they need to move forward. That means explaining difficult things clearly, sharing what experience has taught, and making sure clients can see what's happening in their own platform without needing to ask. That practical teaching sits alongside the integration work. It's part of the same job.

Facilitation

Difficult questions, clearly explained.

I work well with owners and leadership teams making technology decisions with real commercial consequences. That includes where orders leak out of account-managed manufacturing, distribution, and wholesale businesses, when to integrate around existing systems rather than replace them, and what practical AI adoption inside a B2B workflow actually looks like.

I'm interested in AI, but not as a shiny new object. For me, the useful question is commercial: does it help a business capture missed revenue, reduce manual work, improve customer service, or make better use of the systems and data it already has?

That's where I see the value: AI assistants that support sales teams, help customers place orders, turn emails or voice messages into useful workflows, and surface the kind of account insight that would otherwise stay buried.

Part of that work now includes early development around agent-supported ordering, email-to-order and voice-to-order workflows. These sit on top of existing business software and are introduced carefully, where they improve commercial outcomes rather than creating novelty for its own sake.

The conversations are direct, grounded in how businesses actually operate, and favour honest questioning over theatre and slide decks.

Fillette was the mother. Ted and Barney were brothers from the same litter. Two gone, not forgotten. One still here, still excellent.

Fillette

Fillette

Ted

Ted

Barny

Barney, still with us

Story

A simple life, a deep skill set.

I started in old-school IT: hardware, networks, Unix, the kind of field engineering that teaches patience and realism fast. Sixty thousand miles a year, soldering serial leads in the back of vans. Later came NetWare, business software, and early B2B eCommerce integrations for manufacturers, distributors, and wholesalers.

After my father died and my mother became unwell, I stepped back from full-time IT for a period. Once she recovered, a six-month posting as a windsurfing instructor in Egypt became something larger than expected. It meant managing students at every level, building structured progression under pressure, and learning to read people quickly enough to deliver consistent results when conditions shifted.

I went back in 2006 to run the operation properly. Equipment imports, customs, local licensing, tour operator contracts and targets set from Germany, repair workshops, staff scheduling, accounts, bookings: the full operational load of a foreign business in a developing country, behind a front designed to feel effortless. If guests felt you were on holiday alongside them, everything was working. The centre built the highest lesson turnover in the German owner's group. Clients returned. Some three times a year. The standards and environment the team built together gave good people a foundation to grow into. One of the instructors earned his VDWS qualification through his own effort and commitment. After the revolution, he and his brother took over the centre. They earned that in practice through the work they put in.

Mauritius followed. I arrived to run a water sports operation for the same German ownership group, with nine staff and one centre. I left with forty-two staff, four service points, and a restaurant I had never planned to build. By the time I left, the operation had grown substantially. None of that happened on its own. Owners trusted me with real responsibility, and the team did the hard work that turned growth into reality.

I've always tended to work on systems and operations as if they were my own responsibility, because that's usually how they affect the business. That builds strong long-term relationships, but it also means being honest early when something needs fixing.

If something does not go to plan, the priority is to stabilise the outcome first. In account-managed B2B businesses, continuity matters. The instinct is to sit with the owner or project lead, understand what happened, and agree what needs fixing, not to apportion blame.

The Portal People grew out of the same way I've always worked with systems and teams.

Several of the businesses I worked with overseas later trusted us again when it came time to build their platforms properly.

The Portal People began as a spin-out opportunity supported by the Baker family at Chalvington. Mel Baker, who first gave me my start in IT as a work-experience placement in 1986, has been part of the story from the beginning.

Matthew Buzza
On the water
Water

The ocean
keeps the work honest.

Lagoon Jump, Mauritius
Mauritius, c.2009 Forward loop. The move took some training to land. Some things do.
Jump
High water The moment before the drop. Good decisions feel exactly like this.
Tabletop
In the air You commit to the line before you can see the landing.
Jump 2
Somewhere fast Height is a side effect of speed and commitment. Applies everywhere.
On the water
The water This is why the work matters.
Water moment
Out there No agenda. No calls. Just the read.
Matthew Buzza
Filed under: reasons to keep building The face of a man with a plan. Sort of.

"The hours on the water are not time off from the work. They are the part of the thinking that the office doesn't reach. There are things you notice out there about pace, about people, and about what actually matters that you don't notice from a desk."

Sunset
Cliffs
Dawn
Fit

I work best
with

  • Manufacturers, distributors and wholesalers with ERP or back-office systems that need to connect properly to customer-facing platforms — with pricing, ordering, account visibility, invoices and workflows that reflect how the business actually operates.
  • Owners and leadership teams deciding whether to integrate around existing systems or replace them, and who need someone who understands both the technical and commercial sides of that decision before the conversation begins.
  • Operators trying to understand where orders leak out of account-managed businesses, what that costs, and what a properly connected platform would actually change.
  • Businesses that want clarity before committing to technical change. Not a proposal, not a pitch. A considered conversation with someone who has done it.
  • Businesses exploring AI or automation who want to understand whether there is a clear commercial case — not just a new capability. The question is always whether it reduces manual work, improves customer service, or helps capture revenue that would otherwise be missed.

Probably not
the right fit

  • Businesses looking for a quick gimmick, a generic brochure website, or technology for its own sake.
  • Projects where the priority is impressive presentation rather than how the business actually runs.
  • Businesses interested in AI or automation without a clear commercial reason to use it.
Connect

Good work usually starts with the right conversation.

If your ERP or back-office systems hold pricing, order history, invoices or account information your customers cannot currently access, start with a conversation.

If you're navigating a technology decision and need someone who understands the business before touching the systems, start there too.